Predictive Analytics World NYC Early Bird Ends Friday, Attendees Will Discover the Impact Predictive Analytics Delivers

New York, NY (PRWEB) September 04, 2011

Predictive Analytics World (PAW) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, regardless of skill level. These predictive modeling and analytics sessions, case studies, and workshops deliver the expertise and resources to establish new opportunities, strengthen the impact of your predictive analytics deployment and improve your marketing effectiveness.

PAW NYC 2011 features more than 40 sessions across 3 expertise levels and showcases real-life examples of deployed predictive analytics. Hear from hands-on professionals how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.

Organizations are looking to predict how customers will respond in the future, and realizing their historical data is an untapped resource. Beyond standard business reports and sales forecasts, predictive analytics offers actionable predictions for each customer. These predictions deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile.

Author Thomas Davenport, President's Distinguished Professor at Babson College, Author, Competing on Analytics; David C. Gondek, Technical Lead, Watson Knowledge Capture, IBM Research; and Eric Siegel, Conference Program Chair, will keynote. Davenport will speak on Every Day Analytics: Making Leading Edge Commonplace; Gondek shares Building Watson - An Overview of the DeepQA Project; and Siegel presents Persuasion by the Numbers: Optimize Marketing Influence by Predicting It.

Special workshops on a variety of topics offer a deep dive into areas that may benefit your company. Workshop sessions include Deploying User-Friendly Predictive Analytics (Jeff Mergler, TIBCO Spotfire), Driving Enterprise Decisions with Business Analytics (James Taylor, Decision Management Solutions), Hands-On Business Analytics: Insights to Impact and Predictive Analytics: Fundamentals and Use Cases (Piyanka Jain & Puneet Sharma, PayPal), Modeling Methods: The Best and the Worst of Predictive Analytics (John Elder, Ph.D., Elder Research), Hands-On Text Analytics with IBM (Tim Daciuk, IBM), Hands-On Predictive Analytics with SAS Enterprise Miner (Dean Abbott, Abbott Analytics), R Bootcamp: For Newcomers to R and R for Predictive Modeling: A Hands-On Introduction (Max Kuhn, Pfizer).

Predictive Analytics World is part of Data Driven Business Week, which includes the Marketing Optimization Summit, Text Analytics World, Conversion Conference, GAUGE, and the Internet Marketing Conference.

Register today for Predictive Analytics World NYC and save $ 400 off full price.

J Boog Backyard Boogie World Tour Kicks Off in Europe

Oslo, Norway (PRWEB) November 11, 2011

Polynesian reggae star J Boog has been taking the world by storm this year, touring extensively, releasing two critically acclaimed projects in less than six months, and topping the Billboard Reggae Charts with his new album "Backyard Boogie". Now, J Boog is kicking off his Backyard Boogie World Tour here in Europe, with his first show November 11th in Oslo, Norway.

J Boog's Backyard Boogie World Tour will deliver his unique style of feel good music directly to his growing European fan base. Germany, Sweden, Finland, Switzerland, Austria, Norway, Portugal and Italy are all on the list of countries with scheduled performances during his 20+ date European tour. The singer of Samoan descent arrives in Europe as his latest album, Backyard Boogie, recently debuted at #1 on the US Billboard Reggae Charts for three consecutive weeks. The album was also #1 on iTunes Reggae Charts, and includes feature performances from Peetah Morgan of Morgan Heritage, Tarrus Riley, Fiji, Spawn Breezie, Jah Maoli, and Jacob Hemphill of SOJA. J Boog's smash hit single, "Let's Do It Again", has been featured on some of the largest rhythmic, urban, & top 40 stations in the world while accumulating over 7 million collective YouTube views.

Since releasing his critically acclaimed debut album Hear Me Roar in 2007, J Boog has been touring extensively and performing for audiences all around the world. Earlier this year, he released the self-titled J Boog EP, which peaked at #1 on Amazon Digital Reggae & World Charts, #2 on iTunes Reggae Charts, & #3 on Billboard Reggae Charts. This year, he has made several noteworthy performances in North America and the Pacific, while also making his first trip to Africa as part of "Give Africa Hope", an initiative focused on raising awareness around the dire situation in Eastern Africa. As part of the initiative, J Boog celebrated the release of his album September 27th in Kenya while serving as an Artist Goodwill Ambassador on the ground.

The Wash House Music & Mango Music Management supported artist is currently focused on continuing to expand his audience through live performances and appearances worldwide. "I would like to take this Island music to the mainstream and open new doors for our people because weve got a voice to be heard," J Boog shared in a 2008 interview. By the sound of how things have progressed since then, it's safe to say they have heard his roar indeed.

For detailed tour information, including venue and ticketing links, visit J Boog's Official Website at http://www.JBoogMusic.com

About Wash House Music: An independent label established over 10 years ago and based in the California Bay Area and Hawaii, Wash House views music as the worlds universal language. In addition to J Boog, Fiji, Peetah Morgan, Jah Maoli, Jah Warrior Shelter, and Vital are a part of the Wash House Ohana, which in Hawaiian culture means family. For more information, visit Wash House Music on the web at http://www.washhousemusic.net

About Mango Music Management: Music has the power to move, inspire, heal, and bring people together like no other art form. This fundamental truth was the inspiration for Mango Music Management. The exclusive management team for J Boog, Mango Music Management was founded in 2011 and is quickly emerging as a leader in artist development and general music management services. For more information, visit Mango Music Management on the web at http://www.gomangomusic.com

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